Ice cream lovers rejoice – Baskin Robbins announced plans to develop 25 more stores in the Mexican market and 50 stores over the next several years. The deal is part of a master licensing agreement with BRICE, a Mexican company with over 20 years experience in the fast food industry.
Stores will open this month in Cancun and Mexico City, just in time for spring. It remains to be seen where the rest of the outlets will open. The new stores will feature the store redesign which includes improved menus, an expanded “topping station”, and pink spoon door handles.