El Buen Fin, or “The Good Weekend” in Spanish, is coming to an end today. The Buen Fin shopping weekend took place for the first time last year and was a huge success. Stores from around Mexico reported record sales, while stores in border towns in the US were impacted negatively by the lack of Mexican shoppers. When it comes down to it, how good of deal is the Mexican shopper really getting?
I remember clearly going to a store last October and noting the price of an item. I went back a week before the “Buen Fin” and saw them marking up the price. I thought it was strange because nothing could warrant such a huge price increase in a short amount of time. To my surprise, I went back again to see that the item was on “sale” for the “Buen Fin” and back to the original price. Customers thought they were getting a great deal, while the store was reaping the benefits.
There is an interesting article about the Buen Fin on ABCNews…check it out here: Deals or Debt: Mexico’s Contreversial Black Friday