The tequila industry in Mexico is getting help from the Mexican government in the form of a new regulation: NOM 006. The new norm establishes a formal procedure for obtaining official certification as a tequila distiller or bottler.
This is a huge step for the tequila industry in Mexico, as the amount of fake tequila has skyrocketed in the last couple of years. Earlier this year, the Regulatory Council of Tequila found over 400 fake tequila brands for sale around the world. Tequila falls under Designation of Origin – DO, a regulatory classification system for how it is made, where it is made, and other processes (much like Champagne).
In addition to the process for obtaining official certification, the norm also lays down new ground rules for labeling, which will allow consumers to readily identify real tequila made with agave vs. cheaper knock offs made with derivitives.